Why you need to trademark your brand to protect your business
If you’ve been thinking about trademarking your brand, then you’re on the right track.
For starters, a trademark is a recognizable sign or design that identifies your business from others. It gives you brand security and it works as a communication tool that makes your company look reputable to others, giving you more credibility. It serves a message to others that you are “official” and trustworthy.
When customers see a Canada trademark or US trademark, they feel that they know who they’re dealing with, which can ultimately be a huge factor as to whether they purchase a service or product from you. A trademark draws attention to your business and means that customers are less likely to look to other brands as alternatives.
Overall, it is a critical factor in your success. A trademark logo can be equivalent to the idea of “property,” kind of like real estate. Once someone decides to trademark a name, the company can easily distinguish its goods or services from its competitors, building loyalty amongst its buyers.
However, research in the past has shown that a large portion of businesses don’t register their trademarks because they mistakenly feel that it’s not important to their success, or they don’t understand the true importance of the matter.
Another problem is that people often ask themselves, “What is a trademark?” making little effort to find out. They might be intimidated by the matter or feel that their business isn’t ready for it, which is why it’s important to consult with a professional.
Yet recent research suggests that some 80% of small and medium sized businesses fail to register their trade marks, the majority saying the reason for this was that they felt it wasn’t important to their business, with others citing lack of time, lack of understanding of how to do go about it, or cost.
If you want to know about how to trademark a logo, it’s easier than you may think. Just talk to a professional who specializes in Internet marketing, and they can investigate the issue for you. They know how to work with a trademark office so you get what you want, and they also know how to do any required negotiation.
