If you’re looking to separate yourself from other businesses then one of the answers exists in your photography.
Anyone can pull a stock image off the Internet and incorporate it into their page. As well, anyone can take a photo with the advent of iPhone photography or cameras that are available to anyone. There’s nothing wrong with this concept but taking a new road could actually turn around your business. Your website should be the total package—brains and beauty.
Although stock photo imagery is incredibly convenient, it’s the sort of thing your customers are surprisingly good at sniffing out. People want to see something they haven’t seen before. They want to see that you can do something they can’t find anywhere else. That’s why it’s important to consider revamping your photography in an effort to gain trust from potential clients.
Statistics work in favor of the theory of high-quality photography. Some studies have boasted that websites with images get 94 percent more views than those without. Other studies show that more than 60% of customers consider contacting a business if their photo shows up in search engine results such as Google.
These numbers speak for themselves and so do your photos. That’s why Caliber Media offers high-quality photography services. We believe your images should be just as incredible as your business mandate, and that if you deliver your visual presence effectively, you can create an influx in your clientele.
Since photos encourage your audience to click, they can also direct more traffic to your social media channels, doubling as a strong online marketing tool. Chances are that an investment in high-quality photography will pay off, and that’s something you’ll never regret.